University of Illinois Undergraduate Case Study Team competes in Las Vegas

University of Illinois Undergraduate Case Study Team competes in Las Vegas

Feb 19
Theresa Miller, Academic Advisor, Department of Agricultural and Consumer Economics
  

I'm always fascinated by the opportunities our students have to succeed in the College of ACES. Dr. Brenna Ellison, assistant professor in the Department of Agricultural and Consumer Economics (ACE), shared some great news about the University of Illinois Undergraduate Case Study Team she advises.

Last week, the University of Illinois and ACE department sent its first team of undergraduate students to compete in a national undergraduate case study competition sponsored by the Asparagus Club during the National Grocers Association's annual conference in Las Vegas. Participating teams were tasked with answering the question “What is the next generation of retail circulars?”. The U of I team proposed a personalized digital circular and a phase-out of printed circulars – a strategy which earned them one of six spots in the national semifinals!

Case study team members (from left to right) included Rachel Richardson (Sophomore in Consumer Economics and Finance; Champaign, IL), Mike Azzaro (Senior in Agribusiness Markets and Management; Park Ridge, IL), Leah Horton (Senior in Agribusiness Markets and Management; St. Charles, IL), and Aaron Wall (Senior in Agribusiness Markets and Management; Effingham, IL).

Way to go ACE students!

University of Illinois Undergraduate Case Study Team competes in Las Vegas