The award, provided by Yamaha Motor Corporation, U.S.A., offsets travel expenses to attend the summit in Albuquerque, N.M. AMS is a joint meeting of the American Agricultural Editor's Association (AAEA), Livestock Publications Council (LPC) and the American Business Media Agri-Council. ACT also holds their national annual meeting at this summit. Students will attend a variety of industry workshops and educational sessions over the three-day event.
"We are excited to send our students to the Ag Media Summit in Albuquerque this summer. It's a great way to reward them for their hard work and efforts throughout the year, but more important, I believe it will be a life-changing opportunity for our students," said Jennifer Shike, the Illini ACT adviser. "AMS will enrich their education, expand their networks and open doors to careers they never imagined possible."
In addition to the summit's general sessions, the chapter was invited to participate in a photography workshop sponsored by Yamaha.
"Illini students will have an opportunity to see the inner workings of a professional event and to learn photography skills from the workshop along the way," said Yamaha's ATV/SxS Group public relations manager Van Holmes. "Yamaha congratulates the University of Illinois chapter for their quality application and for incorporating appropriate themes of ATV safety."
The chapter's winning application included three communications pieces about ATV safety. Lindsey Tanner, a senior in agricultural communications, submitted a fact sheet and magazine advertisement. Sophomore Amelia Martens wrote a feature story about a friend who relies on his Yamaha ATV for many of his chores.
"I couldn't be more proud of our ACT members. They worked hard to create communication pieces that provided safety and risk information that would capture the attention of farmers," said Katie Abrams, agricultural communications assistant professor.
"Their central campaign theme of 'Ride Safe Today, Farm On Tomorrow' captured the key point of ATV safety beautifully."
ACT is a national organization with more than 350 members at 17 college and university campuses. The ACT mission is to build relationships among agricultural communication professionals and college students and faculty, to provide professional and academic development for members and to promote agriculture through communications efforts.