Marketing Communications

About

The Office of Marketing Communications (OMC) manages the college’s marketing and communications strategy to ensure effective and consistent alignment with goals to advance the mission of the College of ACES.

We use innovative methods to consistently establish and improve the ACES brand and to reinforce our world-class reputation.

Our team facilitates the development of marketing strategies, goals, and actions; uses appropriate market research methods and information; identifies key audiences and communication objectives; and applies suitable performance measures.

We design and develop a wide range of electronic and print communications and marketing materials. We oversee ACES' social media strategy and serve as the main communications resource for the ACES Office of Advancement.

OMC coordinates and supports an array of college communications and marketing initiatives, including:

Advertisements
Brochures
Digital signage
Information displays
Instructional materials
Mailing and shipping
News releases
Publication development
Promotional items
Social media strategy
Website development

Our goal is to capture the attention of our target audiences. We manage projects from conception to completion, partnering with a variety of clients, colleagues, freelancers, students, and vendors. We use analytical skills to identify the target audience and independently choose an appropriate style of visual design, style and length of message, and quantity and mode of message distribution to best reach the audience.

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