Master marketplace dynamics and personal finance to solve everyday consumer challenges.

Undergraduate Major

Prepare to solve everyday consumer and marketplace challenges. Through coursework in personal finance, financial economics, and market dynamics, you'll gain a true understanding of consumer behavior. 

  • Develop knowledge and skills to help consumers with everyday problems
  • Explore consumer economics, personal finance, and behavioral economics
  • Conduct independent research and land internships at top companies

Delivery: In-Person

Department: Agricultural & Consumer Economics

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Choose Your Path

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Make an Impact

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Develop knowledge and skills to help consumers with everyday problems. Earn your degree in a supportive environment where you’ll receive the personalized attention that nurtures big dreams for big impact.

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